We’ve spoken about Samsungs ‘Spray and Pray’ strategy before, especially when it comes to releasing new devices and pushing them into the market. It is a strategy that is definitely working for them if you look at sales and market share. But when one takes a closer look, Samsung’s smartphone sales per device vs. costs in producing each device may reveal some interesting facts.
With the new Samsung Galaxy Round (a.k.a Galaxy Avocado) next in line Bloomberg caught onto our suspicion and published this article about Samsung’s plans to release the curved Samsung Galaxy Round. As Van Baker, director of research at Gartner, explains:
Curved screens may be a technology in search of a problem to solve, said Gartner’s Baker. Samsung may provide a test case because they have shown a willingness to release products into the market to see if they gain favour with customers, he said.
“There are enough companies out there that are very fond of throwing whatever hardware they can out into the market, just to see if anybody will bite,” he said.
iDownloadBlog puts it this way:
By definition, innovation is the application of better solutions that meet new requirements, inarticulated needs, or existing market needs. Innovation must solve an existing problem, not just be a demonstration of what can technically be done.
Samsung has made, and continues to make some truly great and innovative phones, but one can’t help but get the feeling that they have this desire to always be the undisputed number one in bringing something new into the market. Whether this means releasing ‘duds’ or a phone that really makes no sense, that’s not their concern. That’s why it’s called a ‘Spray and Pray’ strategy.
The Galaxy S3 and S4 are great phones and Samsung showed true innovation in bringing this into the market. Have a look at all the phones and tablets Samsung’s currently pushing into the market. This is just the smarthphone and tablet range, not even mentioning the non-smarthphone/dumb-phone range:
Do you agree with Samsung’s strategy? Let us know in the comments below.