Apple released their quarterly earnings yesterday, and Samsung did the same one day later. Apart from the fact that these two tech giants are making a bucket load of profit every year (Billions!) the competition between them is as strong and as healthy as ever.
Here’s the question every Apple or Samsung owner wants to know: Who sold the most phones, and made the most money? The answer is a bit more complex that just saying Apple, or Samsung. We mentioned before that Samsung uses a different strategy when it comes to the amount of products they release, also known as the spray and pray strategy. You have to take this into consideration. Not all of Samsung’s products compete with Apple’s products, and the other way around. Samsung produces way more different phone models that Apple. But, on the products that they do compete against, who came out on top?
Apple announced record fourth-quarter sales of iPhones: 33.8 million, up 26%. iPad sales where virtually the same with 14.1 million this quarter, up from 14 million last year. During the same period, arch-rival Samsung, which just reported its earnings last Thursday, sold 86 million smartphones, 16 million of that was for it’s flagship Galaxy S4 during the period, according to estimates. Apple continued to lead the tablet market, selling 14.1 million iPads in the quarter, compared to Samsung’s 10.5 million (though Samsung’s tablet sales doubled from last year).
Apple earned $7.5 billion, on revenue of $37.5 billion. The quarterly earnings didn’t include the iPad mini with Retina display or iPad Air, which were announced last week, and only included one week’s worth of sales for the latest iPhones, the 5c and 5s, which Apple previously stated sold 9 million units during their first three days on the market
Samsung reported that Q3 represented a record high in operating profit for the company, hitting 10.16 trillion won, or about $9.6 billion. That is a lot of money! Samsung reported that business is booming thanks to cheaper versions of its Galaxy smartphones and profits from memory chips that have doubled last year’s results. With its chips in demand for the new game consoles, smartphones, servers and PCs, Samsung has plenty of customers, and is predicting supply will stay tight for the near future.
Looking at the figures one can argue that Apple sells more of its flagship models compared to Samsung. When it comes to tablets Apple seem to be struggling, but with the new iPad Air and iPad Mini these figures should pick up. Samsung though may be selling less tablets than apple, but they doubled their sales compared to last year.
[Apple and Samsung release quarterly earnings: Source]