America’s favorite animated family is still raking in millions of viewers, and gaining fans on the way. Standing as one of the longest animated series to air in TV history, “The Simpsons” was Fox network’s first television series to rank among a season’s top 30 highest-rated shows. FXX is also reaping the benefits of the yellow animated characters by airing a marathon which is now the most watched day in its one-year history with the first day of “The Simpsons” marathon. In its first 24 hours, the 12-day “Every Simpsons Ever” marathon delivered an average of 1.01 million viewers, almost four times of the network’s regular viewership.
According to Variety:
“On a total-day basis, Thursday crushed FXX records, soaring 618% above its prior average in adults 18-49 (402,000 vs. 56,000) and 524% higher in total viewers (624,000 vs. 100,000).”
“The 12-day marathon — featuring all 552 Simpsons episodes plus The Simpsons Movie — scored its best numbers so far in primetime Thursday, netting slightly more than 1 million viewers, including 623,000 in the demo. For comparison’s sake, FXX has averaged 206,000 primetime viewers since its launch on September 3, 2013 — and 111,000 demo viewers. With Day 1 of its orgy of Simpsons excess, FXX ranked No. 1 among all basic cable networks in primetime with men 18-34; it ranked No. 2 in adults 18-34 and No. 5 in adults 18-49. The most watched episode of Day 1: 8:30 PM’s “Itchy & Scratchy & Marge,”which topped the day 1.23 million viewers – 749,000 of them in the demo. That episode also was the network’s best performer yesterday in the 18-34 demo and ranked No. 3 among all television programs for the night in that age bracket. Among 18-49, it ranked No. 11.”
FX Networks President, Program Strategy and COO said in a statement”
“We knew that ‘The Simpsons’ could be transformative for FXX and its performance yesterday truly exceeded our wildest expectations,” “It is a testament to the power of one of the greatest shows in television history and the genius of Jim Brooks, Matt Groening, Al Jean and everyone associated with the show. Their support of our launch has been invaluable. We’re off to a great start, we still have 11 days of binging left in our record-breaking marathon, and many years of ‘The Simpsons’ to come on FXX. WOO HOO!”
FXX is smiling all the way to the bank since they acquired cable, VOD and non-linear rights to “The Simpsons” reruns back in November 2013. Even though many fans still maintain that the golden era ended after season nine for the animated series, the show still manages to keep up a large viewership and attract new fans. In comparison (via tvseriesfinale.com), the first season raked in an average of 13.4 million viewers per episode, while the twenty-fifth season had an average of 5.02 million.
We will definitely be gearing up for the 26th season on September 28 on FOX.