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Samsung is back at the forefront again with their first flexible screen smartphone. The rumors suggest that the substitution of plastic for glass in its displays will make the phones bendable and possibly extremely difficult to break. Unlike traditional LCD screens, which have to be lit via a bulb behind or around the perimeter of the display, the Samsung Youm has introduced thinner and lighter OLED (or organic Light Emitting Diode) displays which generate their own light source. Due to the in-built luminosity, the new designs do not require glass in their construction.

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The Samsung Youm has introduced thinner and lighter OLED

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The new plastic OLED screens can be bent backwards or forwards without ever losing HD image quality

The new plastic OLED screens can be bent backwards or forwards without ever losing HD image quality.Samsung has been working on the technology for a few years now, hoping to bring customers the greatest benefit, durability. Gone are the days where you have to worry about breaking your smartphone if you drop it. Another is portability, just roll up your smartphone and tuck it in a side pocket.

The Wall Street Journal stated the new flexible Samsung handsets should be ready before July 2013.

Also see: Samsung Competition, $10,000 Up for Grabs for Flexible Display Ideas

Brian Berkeley, Senior vice president of Samsung’s display lab in keynote speech @ CES 2013 talks about Samsung’s new flexible mobile OLED display – Youm