In an attempt to camp illegal gold trading, and make playing easier on its 10 million plus subscribers, Blizzard recently announced the Wow Token. Much like systems we’ve seen in other MMOs — EVE Online has PLEX, WildStar has C.R.E.D.D. — the WoW Token is an in-game item that will allow players to exchange gametime for gold. You can buy tokens from the in-game store for real money then either use the token for 30 days worth of World of Warcraft game time, or then sell them on the auction house for the current market value. For players who have lots of in-game gold but not much cash, this means they can pay for their subscriptions with gold — while players who have cash, but are short on gold (or perhaps the time required to make it) can trade their real world money for in-game gold. WoW Tokens will be worth 30 days of gametime.
Today we received the news that the actual real money price fot a Wow Token will be $20. This is $5 more than normal 30 days subscription cost which is rather surprising to us. We can only assume the worth such a token will have in the auction house will be more than expected also.
The tokens will be rolling out by game region, starting with the Americas. On the auction house, you’ll be able to buy or sell WoW Tokens with players throughout your region rather than simply on your realm, so that everyone has “the largest possible pool of prospective buyers and… access to a vibrant, active Token marketplace” — and, we assume, ensure that players in each region are paying about the same price for gametime (or gold).
Still, we’ll still have to wait and see what all the costs are before we decide whether we’re going to jump in on the Token-buying bandwagon. In the meantime head over to the official Blizzard FAQ on Tokens.