Theres no such thing as bad publicity they say. Let’s hope this is the case for Guillermo del Toro’s The Strain, that is set to premiere on July 13th. FX were forced to remove some billboards promoting its new horror show that are apparently too much to bear for the billboard viewers. The art, which shows a worm crawling out of an eyeball, has been criticized online.

“We are in the process of replacing the key art for ‘The Strain’ on outdoor media in several locations,” a FX spokesman said in a statement.

It’s still unclear how many of the ads will be taken down or what image they will be replaced with. People plagued by the image include “Neighbors” director Nicholas Stoller, who was scared for his children, and “Legally Blonde” screenwriter Kristen Smith, who complained that the billboard could make her “crash and die.”

Personally, we love it! But, I guess when it comes to small kids it can be considered a little graphic.

The Strain, which is based on a 2009 novel by Guillermo del Toro and Chuck Hogan, premieres July 13. The two will exec produce along with Lost’s ­Carlton Cuse. We featured the first teaser trailer here. Apart from this little mishap from FX, we’re still pretty excited for this show. We’ve been waiting for a good replacement after the season’s end of Hannibal.

[Source: FX Replaces Graphic Billboards For The Strain]