Seth Rogen is set to geek out in a true-story flick about gaming company Sega challenging the much-bigger Nintendo back in the 1990s. The “Knocked Up” star will write and direct the film based on a book by author Blake Harrir titled “Console Wars”, which is due in May this year.
The feature film also to be named “Console Wars”, is set to be directed by Seth Rogen and Evan Goldberg (Knocked Up, Superbad). Rogen and Goldberg are also writing the screenplay. Harris is serving as Executive Producer, and is also co-directing a documentary on the same subject, with Rudin, Rogen and Goldberg producing as well.
“Sega was a small, scrappy company led by an unlikely visionary in Tom Kalinske when it took on gaming juggernaut Nintendo and revolutionized the video game industry. Harris draws on hundreds of interviews to present the first full account of this titanic corporate battle, which transformed computer games into a global industry that recorded sales of $50 billion last year, making it a bigger business than the film and music industries combined.”