Today we commemorate the 7 year anniversary of the first Apple iPhone. It is hard to believe it has been 7 years. The keynote has been seen countless times, and it was one of the most revolutionary products Apple ever released.
Here’s the first few paragraphs from the Keynote where today 7 years ago Steve Jobs revealed the first iPhone:
This is a day I’ve been looking forward to for two-and-a-half years. Every once in a while, a revolutionary product comes along that changes everything. And Apple has been — well, first of all, one’s very fortunate if you get to work on just one of these in your career. Apple’s been very fortunate. It’s been able to introduce a few of these into the world. 1984, introduced the Macintosh. It didn’t just change Apple. It changed the whole computer industry. In 2001, we introduced the first iPod, and it didn’t just change the way we all listen to music, it changed the entire music industry. Well, today, we’re introducing three revolutionary products of this class. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device. So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough Internet communications device. An iPod, a phone, and an Internet communicator. An iPod, a phone…are you getting it? These are not three separate devices, this is one device, and we are calling it iPhone. Today, Apple is going to reinvent the phone.
The iPhone went on to launch 6 months later, on June 29, 2007. It was expensive, with an entry-level price tag of $499 (for a 4GB model), and thought to be under-spec’d. But that didn’t stop Apple from selling somewhere around 1.4 million of them in the first three months.
A lot has changed in the last 7 years, and despite a horde of competitors and declining marketshare, Apple and its iPhone continue to thrive. How much longer can it last?
Here’s the entire Keynote speech: