Instagram announced Thursday a new feature called Instagram Direct, which allows users to share private pictures and videos directly to friends.

Instagram Direct gives users a more personalized way to share moments with a smaller group of people and not all followers. The app update is available for iOS download and Android starting today and is still in beta for Windows Phone.

We approve of the new feature, and think this will be widely accepted and applauded by the massive user-base. Below video demonstrates is perfectly:

Instagram Direct 2

After downloading the app update, a new icon will appear at the top right corner of Instagram’s home feed. Here, an inbox will include photos and videos that others send, as well as an option to push out content to followers or specific people.


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