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Despite its share price being down nearly $200 from a year ago, Apple is still the world’s most valuable brand. In fact, according to Forbes Magazine, its brand is worth nearly twice that of its closest competitor. In its annual ranking of ‘The World’s Most Valuable Brands,’ Forbes lists Apple’s value at $104.3 billion. That’s an increase of 20% from last year, and well above Microsoft and Coca-Cola, which came in second and third respectively…

How exactly do you calculate the most valuable Brand? Well, Forbes has quite a set of criteria that takes into consideration earnings before interest and taxes for each brand, then it looked at net earnings compared with tax brackets which gets rather complicated.  You can check it out here if you want to.

Interesting though is that tech companies seem to dominate the top 10, making 6 of the 10. Nokia has fallen to number 72 on Forbes’ list. And BlackBerry, which is struggling to stay afloat right now, didn’t make the top 100. Companies on Forbes’ 100 most valuable brands list span 15 countries and cross 20 broad industry categories. Brands from U.S.-based companies make up just over half the list and tech brands are the most common with 19 entries.

Apple named most valuable brand

Apple named most valuable brand