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Although Martial artist and action virtuoso Bruce Lee died 40 years ago, he remains an insanely popular person in the martial arts industry, as well a timeless inspiration for everyone. Whiskey manufacturer Johnny Walker brought the star “back to life” for a brief moment in it’s latest advertisement.

We found it quite mesmerizing to see how CG-Bruce voices his usual timeless inspirations.

Director Joseph Kahn says that his team tried their best to honour Lee’s spirit by consulting his family. “We got Shannon Lee, Bruce Lee’s daughter, to come aboard and we really picked her brain to make sure that everything was accurate from look to soul,” he┬ásays. “We wanted to be as respectful to the man and legend as we could.”


Bruce Lee is back in latest Johnny Walker add

Bruce Lee is back in latest Johnny Walker add

What do you think? Tasteful? There’s been a few CG attempts to bring back the famous dead, and this seems to be in our opinon the most respectful one yet.