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It’s been confirmed on Tumblr itself. Marissa Mayer, CEO of Yahoo! posted this on the Yahoo! Tumblr page. We heard rumours of this happening a few weeks ago, now it is done and set.

Yahoo! Buys Tumblr for $1.1 Billion.

yahoo tumblr

We can’t help but feel a little bit sad. Yahoo! has a history of screwing up things it buys. Geocities, Delicious, Flickr. Let’s hope this works out for them.

Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. – Marissa Mayer

 

Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing. – David Karp (Tumblr CEO)

 

David Karp just became a really rich man, We’d love to know how Yahoo! will mesh their own software into Tumblr to start pulling revenue from this.

Image courtesy of Gizmodo