After a botched go-live a few months ago, Blackberry has once again released its chat application, BBM to Android and iOS users. This time a staggered roll-out is done, meaning only certain users will be able to use the app after downloading it.
The company said in a blog post that curious iOS device owners who signed up to be notified of BBM’s release could begin to use the service immediately, while others would need to wait for an unspecified period of time. BlackBerry says this reservation system is designed “to ensure a smooth roll out” following infrastructure issues when an unofficial build of the app for Android leaked out last month.
The BBM service still remains very popular. BlackBerry said in May that the service counts more than 60 million monthly active users, with many using it up to 90 minutes per day. BBM users transmit more than 10 billion messages each day.
We mentioned earlier that this is all a little too late for Blackberry. Who would use this app? Surely 95% of all Blackberry users already use alternative chat apps like WhatsApp to chat with Android and iOS users?
The iOs version can be downloaded for free here.
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